Retail giant sets Japanese kawaii trend for the country’s stylish tots
MANILA, PHILIPPINES—A prominent aspect of Japanese culture, and embraced by the most fashion forward of stylephiles, “Kawaii” is the theme of this year’s SM KIDS’ FASHION TOON FEST, incorporating bright colours, graphic visuals and everything cute and lovable.
For this stand out collection, three categories take the lead—Princess, Cutie, and Hero.
Princess goes with a glitzy slant on the trend with playful tutu skirts and pretty tulle dresses matched with princess tees in colourful pastels. Watch out for those hoodies with built-in tiaras, it’s perfect for today’s modern little princesses that want to juxtapose their royal style with a little street flair.
Character tees, fun hoodies and vibrant button-downs are the highlights of the Cutie category. Garfield, Snoopy, Mickey Mouse, Minnie Mouse, and the lovable Sesame Street characters provide an eclectic mix of colours, prints and quirky pieces that will definitely be “conversation-starters” at school or the playground.
Everybody wants to be a Hero—especially if the look comes with head-turning graphics, colourful denims and hip hoodies. Ben 10, The Avengers, Adventure Time and Cars provide items to help show off super style that your kids will surely love and have fun with.
Every piece from the collection carries the quintessential appeal of kawaii trend; looking fun, vibrant, and adorable. With SM Kids’ Fashion Kawaii Toon Fest, dressing up is made more fun and imaginative for the tiny trendsetters.
See the collection with your kids at the SM Store.
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