Even though local Pinoy products abound, we have to admit that there are products from other countries that are cheaper. However, we often belatedly realize that a cheap find does not necessarily mean that it’s also a good find. How many times have we heard the chide, “You get what you pay for!” whenever a cheap find turns out to be poorly made or worse, are made of materials that are detrimental to our bodies!
Promoting the Best of Taiwan with the Seal of Excellence
To ensure that we Pinoys only get the best of Taiwan products, the country’s Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA) have come up with a very helpful program: the Taiwan Excellence campaign!
Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value. To qualify for these awards, the products go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent the unique and innovative culture of Taiwan.
The Genesis of Taiwan Excellence
The Taiwan Excellence campaign was part of the Ministry of Economic Affair’s (MOEA) five-year plan in the 1980’s in an effort to raise Taiwan’s international competitiveness by supporting its local brands. As and as early as 1992, the Taiwan Excellence Award campaign was established under the Image Enhancement Programs. The coveted seal of excellence was only awarded to deserving products based on R&D, design, quality, and marketing efforts. Those that are awarded this seal of excellence would proudly showcase the seal.
Getting the Coveted Award
All Taiwan based brands—consumer and business IT, fashion, arts and culture, sports, education, transportation, and others—can be a part of the campaign. However, not everyone are given the coveted seal of excellence. Each brand or product is meticulously judged by an international panel of judges based on: R&D, design, quality, and marketing. Only when the product fares well in ALL categories are they allowed to carry the Taiwan Excellence Seal. But it doers not end there: from among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
Taiwan Excellence in the Philippines
The Taiwan Excellence Campaign aims to help Filipinos choose Taiwan-made products that are worth their salt. With the theme “Excellent Lifestyle”, the Taiwan Excellence Campaign wants us Filipinos identify and recognize the 56 excellent brands (which include Acer, Asus, HTC, Tatung and BenQ) under Taiwan Excellence that are guaranteed to help us have an excellent lifestyle.
Through the Taiwan Excellence Award, we Filipinos will have more informed choices. It is definitely a great help to us in deciding where to put our hard-earned pesos. Truly, this initiative helps us recognize the best of Taiwan products!
To know more about this helpful campaign, visit these websites:
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